Augmenting Frontline Service Employee Onboarding via Hybrid Intelligence: Examining the Effects of Different Degrees of Human-GenAI Interaction
Journal
International Conference on Design Science Research in Information Systems and Technology (DESRIST 2024)
Type
conference paper
Date Issued
2024-06-03
Author(s)
Philipp Reinhard
Nicolas Neis
Lisa Kolb
Dennis Wischer
Mahei Manhai Li
Axel Winkelmann
Frank Teuteberg
Ulrike Lechner
Research Team
IWI6
Abstract
High turnover rates within help desks, caused by excessive workloads, make the efficient onboarding of novices a persistent and recurring challenge. Generative artificial intelligence (GenAI) possesses the potential to augment novice frontline service employees (FSE) during their onboarding phase. However, there is a lack of knowledge on how to design the interaction of FSE and GenAI. Thus, following design science research (DSR), we propose a conversational (co-)agent that leverages the capabilities of large language models and the concept of hybrid intelligence to augment novice FSE. To examine the interaction between novices and GenAI given various task difficulties, we derive and instantiate two hybrid intelligence meta-designs - a supporter that provides recommendations and a collaborator that allows for prompting the coagent. The results from an online experiment with 75 laypeople show that novices interact with GenAI more frequently and show a higher engagement, especially in difficult tasks. Overall, we uncover a paradox: Despite an increased interaction and a greater time investment, FSEs experience a lower perceived workload with a GenAI-based collaborator. From that, we derive implications for designing employee-facing co-agents in customer services.
Language
English
Keywords
Generative
AI Hybrid
Intelligence Customer
Service.
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
Trollhättan, Sweden
Start page
01
End page
15
Pages
15
Event Title
International Conference on Design Science Research in Information Systems and Technology (DESRIST 2024)
Event Location
Trollhättan, Sweden
Event Date
03.06.2024
Subject(s)
Division(s)
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Format
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