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Aufbau touristischer Datenökosysteme - Erfolgreiche Koordination von heterogenen Anspruchsgruppen
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2024-08-30
Author(s)
Abstract
For the management of tourism destinations, the exchange of data between public and private service providers offers a potential competitive advantage. Unfortunately, such cooperation is often difficult due to the heterogeneity of the stakeholders. This article shows how data ecosystem projects can be planned and coordinated using a standardized process.
Abstract (De)
Im Destinationsmanagement bietet der Austausch von Daten zwischen öffentlichen und privaten Leistungsträgern einen potenziellen Wettbewerbsvorteil. Leider gestaltet sich eine solche Zusammenarbeit aufgrund der Heterogenität der Anspruchsgruppen oft schwierig. Dieser Artikel zeigt auf, wie Datenökosystemprojekte anhand eines standardisierten Prozesses geplant und koordiniert werden können.
Language
German
Keywords
Datenökosystem
Destinationsmanagement
DMO
Design Science Research
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis
Publisher place
St. Gallen
Volume
2024
Number
5
Start page
68
End page
79
Pages
12
Contact Email Address
mauroluis.gotsch@fhgr.ch
References
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