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Strategische Markenführung : Planung und Realisierung von Markenstrategien
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Strategische Markenführung : Planung und Realisierung von Markenstrategien
Series
Uni-Taschenbücher
ISBN
3-8252-1544-X
Type
book
Date Issued
2003
Author(s)
Haedrich, Günther
Tomczak, Torsten
Kaetzke, Philomela
Language
German
HSG Classification
contribution to education
Refereed
No
Publisher
Haupt
Publisher place
Bern
Volume
3. vollst. überarb., erweit. u. aktual. Aufl.
Number
1544
Start page
285
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70295
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33554