Small-scale wireless communication technologies allow for situated consumer-product communication during buying decision making. We present the status of a generic model and implementation of semantically annotated physical products and an associated mobile and web-based infrastructure. Cornerstones are a RDF-based container model for semantic product descriptions (SPDO), an appropriate web-based product query language (PQL) and a web-service middleware infrastructure (Tip 'n Tell). Additional information: http://im.dm.hs-furtwangen.de