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Philipp Scharfenberger
Title
Dr.
Last Name
Scharfenberger
First name
Philipp
Email
philipp.scharfenberger@unisg.ch
Phone
+41 71 224 7686
Now showing
1 - 10 of 57
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PublicationType: journal articleJournal: Marketing Review St.GallenIssue: 4
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PublicationNew Mobility in Everyday Life – Perspectives From 20 Households Examined over Four Months( 2023)
;Jannis Linke ;Jürgen StackmannType: journal articleJournal: Marketing Review St.GallenIssue: 4 -
PublicationThe Proximal Self: Why Material Objects are particularly relevant for Consumers’ Self-Definition( 2023)
;Luk Warlop ;Verena RieglerType: journal articleJournal: Psychology & MarketingIssue: 40 -
PublicationType: journal articleJournal: GMF ForschungsreiheVolume: 06Issue: 22
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PublicationHow Mobility Shapes Inclusion and Sustainable Growth in Global Cities( 2021)
;Brian Collie ;Markus Hagenmaier ;Nikolaus Lang ;Andrey Mavrenkov ;Pietro Viggiani d'Avalos ;Yvonne Zhou ;Philipp Silvestri ;Sandra CaballeroType: journal articleJournal: White Paper of the Economic Forum -
PublicationType: journal articleJournal: Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und PraxisIssue: 2 / 2021
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PublicationType: journal articleJournal: GfM ForschungsreiheVolume: 3/21
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PublicationType: journal articleJournal: Behavioral and Brain SciencesIssue: 44
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PublicationType: journal articleJournal: Marketing Review St.GallenVolume: 37Issue: 5
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Publication“Touching” services: tangible objects create an emotional connection to services even before their first useAlthough research suggests that physical elements of the servicescape play an important role in the service process, there is little research on the impact of tangible objects that companies give to consumers such as membership cards, pens, mugs, or fashion articles. Drawing on research about embodied cognition, this paper investigates how and under which conditions the provision of tangible service objects affects consumers. Three experimental studies were conducted, in which participants received different objects they could either touch or just see. These studies indicate that touching a service object metaphorically translates into a perceived mental connection towards the service. More specifically, physically connecting to a service object leads to a stronger psychological connection to the corresponding service, which, in turn, increases behavioral intentions. The results also demonstrate that providing a tangible object only has an impact when the object is of high aesthetic appeal. These findings suggest that providing tangible service objects is an effective way for service providers to build an emotional connection with potential customers and to strengthen the emotional connections of existing customers.Type: journal articleJournal: Business Research (BuR)Volume: 13Issue: 2