Bozena Izabella Mierzejewska
Former Member
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Prof. Dr.
Last Name
Mierzejewska
First name
Bozena Izabella
Email
bozena.mierzejewska@unisg.ch
Phone
+41 71 224 2402

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Now showing 1 - 10 of 41
  • Publication
    Disruptive Innovations in Book Publishing - Threat or Opportunity?
    (Common Ground Publishing, 2010-04-18)
    Mierzejewska, Bozena Izabela
    From the perspective of disruptive innovations it discusses the arrival of digital reading devices (like Amazon's Kindle, Sony e-reader etc.) and the challenges they bring to book publishing companies. Empirical data source comes from qualitative expert interviews with European publishers, which indicate that most managers are not seeing risks associated with digital formats by assuming that the market of devices and book readers themselves are not ready for switching to digital formats - like it was the case in the music industry.
    Type: journal article
    Journal: The International Journal of the Book
    Volume: 7
    Issue: 2
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/96595
  • Publication
    JMM Forum : Directions in current media management research
    (Routledge, 2010-06-08)
    Mierzejewska, Bozena Izabela
    ;
    Shaver, Dan
    Media management is a young discipline that is generating a body of interesting research published in academic books and journals and presented at numerous international conferences. Scholarly associations support media management and economics (MME) research by sponsoring MME divisions and associations dedicated to the topic in Europe, Asia, and Latin America. To encourage more discussion and exchange of ideas between members of this diverse audience, we are starting a forum for discussion and dialogue about topics addressing the future directions, open issues, and relevance of media management. To initiate the discussion, the editors have invited the leaders of four academic associations that represent media management scholars around the world to submit editorials. In the following pages you will find contributions from Gracie Lawson-Borders, Chair of the Media Management and Economics Division of the Association for Education in Journalism and Mass Communication; Aldo van Weezel, President of the Latin American Media Management Association; Yu Guoming, President of the Chinese Academy of Media Economy and Management; and Lucy Küng, President of the European Media Management and Education Association. They were asked to address any topic or issue that the writer feels is being neglected, misinterpreted, or even over-studied and that should be considered by other scholars in the field. The essays represent a starting point for more extended discussion in these pages of issues raised by those four authors.
    Type: journal article
    Journal: The International Journal on Media Management
    Volume: 12
    Issue: 1
    DOI: 10.1080/14241270903558392
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/96353
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement MCM, 2004)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Haes, Joachim
    ;
    Mierzejewska, Bozena Izabela
    ;
    Xu, Yingzi
    Dear Readers,Welcome to the first issue of the International Journal onMedia Management of this year, a double issue devoted tothe theme ?Traditional Media and the Internet: TheSearch for Viable Business Models.? We hope that our focustheme provides you with a deeper understanding ofhow the Internet has changed the nature of traditionalmedia industries and that we can give you a preliminaryview of things to come.Our invited Guest Editor, Sylvia M. Chan-Olmsted fromthe University of Florida, is a distinguished scholar in thefield of telecommunication management, media, andstrategy.Wewould like to express our gratitude for her supportand contribution throughout the whole cycle of thisissue?s preparation. In her guest editorial, Chan-Olmstedintroduces all articles accepted for publication and providesthe general context of this interesting special issue.
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 6
    Issue: 1-2
    DOI: 10.1080/14241277.2004.9669375
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/68891
  • Publication
    Type: journal article
    Journal: Economic Papers
    Volume: 34
    Issue: 1
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/69524
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, MCM, 2002)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Gomez, Peter
    ;
    Mierzejewska, Bozena Izabela
    A full package of media management articles mark this issue of JMM - The International Journal on Media Management. This one deals with a very important issue - the new media impact on traditional media management. Four articles are devoted entirely to the focus theme. The first one tackle the question of new media and the transformation of book publishing industry. Nina D. Ziv of the Polytechnic University from New York reaches into the future facing the book publishing industry. Emergence of a whole range of new media have created important managerial tensions within the book publishing firms, she avers, they are the catalyst of change and are creating opportunities that will enable the industry to regenerate its business.
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 4
    Issue: 2
    DOI: 10.1080/14241270209389982
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/72157
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, 2002)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Gomez, Peter
    ;
    Mierzejewska, Bozena Izabela
    Media and communities provide the focal point for this issue. We can find here many ways in which media researchers can define the term ?communities? and articles included in this issue reflect the definitions of this. Needles to say that all of them find the concept of communities highly important within media management
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 4
    Issue: 1
    DOI: 10.1080/14241270209389974
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/72158
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, 2002)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Mierzejewska, Bozena Izabela
    ;
    Burkert, Herbert
    ;
    Zimmermann, Hans-Dieter
    Welcome to the next issue of JMM - The International Journal on MediaManagement. This time our interests turn to the problem of copyright, namely its future.Invited two guest editors cooperated with us in preparing this issue:Prof. Herbert Burkert and Dr. Hans-Dieter Zimmermann from University ofSt. Gallen, Switzerland.
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 4
    Issue: 3
    DOI: 10.1080/14241270209389992
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/72159
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, MCM, 2001)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Gomez, Peter
    ;
    Mierzejewska, Bozena Izabela
    In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industries
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 3
    Issue: 4
    DOI: 10.1080/14241270109389966
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/73570
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, MCM, 2001)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Gomez, Peter
    ;
    Mierzejewska, Bozena Izabela
    ;
    Wittig Christ, Doerte
    Welcome to another Issue of JMM. Focus theme of this issue was dedicated to Content Management.Special thanks to our Editorial Board and our associated reviewers who performed our quality assurance - a job that is vital to us.
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 3
    Issue: 1
    DOI: 10.1080/14241270109389939
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/73572
  • Publication
    Editorial
    (Institut für Medien und Kommunikationsmanagement, MCM, 2001)
    Schmid, Beat
    ;
    Glotz, Peter
    ;
    Gomez, Peter
    ;
    Mierzejewska, Bozena Izabela
    ;
    Wittig Christ, Doerte
    Type: journal article
    Journal: JMM - The International Journal on Media Management
    Volume: 3
    Issue: 2
    DOI: 10.1080/14241270109389947
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/73571