Behavioral Branding - Markenprofilierung durch persönliche Kommunikation

Journal
Thexis
Type
newspaper article
Date Issued
2005-12-01
Author(s)
Brexendorf, Tim
Kernstock, Joachim
Language
German
Keywords
Corporate Branding
Brand Management
Dienstleistungsmanagement
Behavioral Branding
Markenführung
Markenmanagement
Corporate Brand Management
Interne Markenführung
Persönliche Kommunikation
Persönlicher Verkauf
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Volume
22
Number
4
Start page
28
End page
31
Pages
4
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
33385