Digital Product Innovation in Manufacturing Industries - Towards a Taxonomy for Feedback-driven Product Development Scenarios

In the light of pervasive digitalization, traditional physical products get augmented with digital components that create the potential of making the whole product lifecycle visible for product developers. As numerous opportunities sketch out how feedback such as sensor data might be leveraged for future products, a comprehensive model to describe, particularly a classification model to organize and structure these opportunities seems analytically useful. Hence, this paper pursues a scenario-based approach and proposes a taxonomy for feedback-driven product development scenarios in manufacturing industries. Grounded on (1) empirical data from case studies and focus groups and (2) a systematic literature review, we follow an established taxonomy development method employing the general systems theory as meta-characteristic. With the limitation of a (1) qualitative, interpretive empirical research design and a (2) representative literature review, we contribute to the body of knowledge by shedding light on feedback-driven product development from a classification perspective which may act as structuring and creativity fostering tool.