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Promoting cars globally with rational or emotional and green or non-green advertisements for conventional and electric vehicles
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Promoting cars globally with rational or emotional and green or non-green advertisements for conventional and electric vehicles
Type
conference poster
Date Issued
2018-05
Author(s)
Rietmann, Nele
Lieven, Theo
Language
English
Keywords
advertising
rational
emotional
green
HSG Classification
contribution to scientific community
Event Title
European Marketing Academy (EMAC), Annual Conference
Event Location
Glasgow
Event Date
29th May - 1st June
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/100534
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
255107