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Management and Mismanagement of SME Accounts in Business-to-Business Markets
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Management and Mismanagement of SME Accounts in Business-to-Business Markets
Type
conference paper
Date Issued
2018-05-30
Author(s)
Schmitz, Christian
Lee, You-Cheong
Isenberg, Lukas
Lilien, Gary L.
Language
English
HSG Classification
contribution to scientific community
Event Title
47th European Marketing Academy (EMAC) Annual Conference
Event Location
Glasgow
Event Date
29.05.-01.06.2018
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/100441
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
255288