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Cashierless Stores – the New Way to the Customer?
Journal
Marketing Review St. Gallen
Type
journal article
Date Issued
2020-01
Author(s)
Abstract (De)
Cashierless stores are created all over the world in a variety of
formats and in different industries; they make use of the newest
technological developments to eliminate the traditional check-out
process. For each of the four defined phases of the purchasing
process (preparation, check-in, product selection, check-out), the
available technologies can be combined and applied in different
ways. The opportunities for stores range from cost reductions to
higher convenience to a potential refocusing on the customer.
Satisfying customer needs, however, remains the main objective.
formats and in different industries; they make use of the newest
technological developments to eliminate the traditional check-out
process. For each of the four defined phases of the purchasing
process (preparation, check-in, product selection, check-out), the
available technologies can be combined and applied in different
ways. The opportunities for stores range from cost reductions to
higher convenience to a potential refocusing on the customer.
Satisfying customer needs, however, remains the main objective.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
St. Gallen
Subject(s)
Division(s)
Eprints ID
259170
File(s)
Loading...
open access
Name
MRSG_0120_04_SPT_Lienhard_Schoegel_191107_is.pdf
Size
189.35 KB
Format
Adobe PDF
Checksum (MD5)
278af055eeb14c99bc2a6f74508565c4