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Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology
Type
conference paper
Date Issued
2020
Author(s)
Belk, R.
Fritz, W.
Giesler, M.
Hadi, R.
Huang, S.-C.
Hoffman, D.
Meyer, R.
Novak, T.
Puntoni, S.
Reczek, R.
Schmitt, B.
Stephen, A.
Valenzuela, A.
Wertenbroch, K.
Yalcin, G.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Association for Consumer Research (ACR)
Subject(s)
Division(s)
Eprints ID
261147