Perceived Risk as a Determinant of Customer Value of Services
Type
dissertation project
Start Date
August 1, 2004
End Date
July 31, 2005
Status
ongoing
Description
According to the literature, services are perceived to be riskier than goods and tourism experiences especially have been considered as critical in consumers' perception of risk. And since the construct of perceived value has been identified as the dominant construct in the latest scholarly discussion on behavioural service performance measurement, a risk-adjusted framework of perceived value of services is proposed. Thus, little attention has been paid to post-purchase customer value this thesis will present a conceptual framework developed with respect to a profound review of perceived risk and customer value research. Including perceived risk, the proposed models that examine the influence of perceived risk on post-purchase perceived value add new insights to the scholarly discussion of perceived value. Furthermore, implications for future research and the impacts on marketing communication, service design and customer relationships will be discussed.
Leader contributor(s)
Boksberger, Philipp
Funder
Notes
Aufenthaltsort: University of Queensland, Brisbane
Referenten: Prof. Dr. Thomas Bieger (IDT-HSG), Prof. Dr. Christian Belz (IMH-HSG)
Referenten: Prof. Dr. Thomas Bieger (IDT-HSG), Prof. Dr. Christian Belz (IMH-HSG)
Division(s)
Eprints ID
18142