Outbound Sales
Type
consulting project
Start Date
April 1, 2009
End Date
September 30, 2009
Status
completed
Keywords
Marketinginnovation
Vertriebsinnovation
Channel Management
Description
This project evaluates an innovative sales approach within a pilot study and test market implementation.
Leader contributor(s)
Funder
Topic(s)
touchpoint evaluation
innovative marketing concepts
innovative sales concepts
Method(s)
qualitative methods (focus groups with private and corporate customers)
Range
Institute/School
Range (De)
Institut/School
Principal
BMW Group
Division(s)
Eprints ID
61218