Die Beziehung von Marketingressourcen, Neuprodukterfolg und Business-Strategien
Type
fundamental research project
Start Date
November 1, 2008
End Date
October 31, 2010
Status
ongoing
Leader contributor(s)
Mühlmeier, Silke
Funder
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
48569