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  4. Die Beziehung von Marketingressourcen, Neuprodukterfolg und Business-Strategien

Die Beziehung von Marketingressourcen, Neuprodukterfolg und Business-Strategien

Type
fundamental research project
Start Date
November 1, 2008
End Date
October 31, 2010
Status
ongoing
Leader contributor(s)
Mühlmeier, Silke
Funder

SNF – Third Party

Range
Institute/School
Range (De)
Institut/School
Division(s)

ICI - Institute for C...

Eprints ID
48569
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