Customer Relationship Management in Social Media
Type
fundamental research project
Status
ongoing
Keywords
Customer Relationship Management
Customer-Firm Interactions
Social Media
Channel Spillover Effects; Multichannel Management
Description
Understanding Customer-Firm Interactions in Firm-Hosted Brand Communities and their Spillover Effects on Customers, Employees, and Performance Outcomes
Leader contributor(s)
Herhausen, Dennis
Funder
Range
HSG + Partners
Range (De)
HSG + Partner
Division(s)
Eprints ID
247348
1 results
Filters
Settings
Now showing 1 - 1 of 1
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Preventing Firestorms in Social Media(2018-03-23);