Omid Alizadeh Afrouzi
Last Name
Alizadeh Afrouzi
First name
Omid
Email
omid.alizadehafrouzi@unisg.ch
ORCID
Phone
+41 71 224 25 65
Now showing 1 - 1 of 1
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Humanitarian persuasion against xenophobia : Venezuelan migrants in ColombiaColombia is to date the second country in the world with highest number of refugees mainly due to reception of Venezuelan immigrants who have marked a massive intra-regional migration. The surge in Venezuelan immigration to Colombia has been accompanied by xenophobia whose extent and severity are rapidly increasing. In the view of this situation, humanitarian agencies feel strongly committed to confront xenophobic attitudes and one of their powerful tools for reducing anti-immigrant prejudice is communication. Since humanitarian response is now more than ever based on communication, strategies adopted and campaigns designed by humanitarian agencies for their external communication must be persuasive and convincing. The present dissertation attempts to understand how humanitarian agencies can reduce efficiently prejudice and xenophobia against Venezuelan immigrants through communication. To do so, a sequential series of qualitative and quantitative empirical studies are designed following a mixed methods approach. The main theoretical frameworks that guide this investigation are contact theory (i.e., mediated contact theory) and persuasive communication. The results of qualitative studies highlight different characteristics, reasons, and classifications of xenophobia against Venezuelan immigrants and how communication strategies are designed by NGOs in Colombia to combat the issue at hand. In addition, these results show different perceptions of highly affected groups in Colombian society concerning Venezuelan immigration and the humanitarian work conducted by NGOs in this regard. The findings of quantitative studies shed light on the efficiency of a pro-migrant argument in the context of humanitarian communication to reduce prejudice against Venezuelan immigrants in Colombia. The theoretical implications and practical applications of these findings are discussed throughout this dissertation.Type:doctoral thesis