This item is non-discoverable
Lena Pescia
Former Member
Title
Dr. rer. soc.
Last Name
Pescia
First name
Lena
Phone
+41 71 224 7545
1 results
Now showing 1 - 1 of 1
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Aufbau touristischer Datenökosysteme - Erfolgreiche Koordination von heterogenen AnspruchsgruppenFor the management of tourism destinations, the exchange of data between public and private service providers offers a potential competitive advantage. Unfortunately, such cooperation is often difficult due to the heterogeneity of the stakeholders. This article shows how data ecosystem projects can be planned and coordinated using a standardized process.Type:journal articleJournal:Marketing Review St. GallenVolume:2024Issue:5