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Ante Plazibat
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Plazibat
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Ante
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PublicationType: journal articleJournal: Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungVolume: 29Issue: K
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PublicationDigitalization Strategy: Drivers, Potentials and the Road to Implementation - A Case from the Media Company RingierDigitalization is omnipresent in today’s world. Today, it is one of the main drivers for the transformation of business models. This article describes the drivers and challenges of digitalization using the case of Ringier, a leading Swiss media companyType: journal articleJournal: Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungVolume: 28Issue: 4-5