Céline Bilolo
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Bilolo
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  • Publication
    Of Hedgehogs and Foxes : The Influence of Individual Cognition on Public Value
    (CIRU - Governance Reasarch and Development Centre, 2014-04-04)
    Strathoff, Pepe
    ;
    Bilolo, Céline
    ;
    Tipurić, Darko
    ;
    Mešin, Marina
    This study links individual cognitive style as classified by the hedgehog-fox dichotomy originally introduced by Isaiah Berlin to the perception of businesses' value creation for society, building on the public value approach. The empirical study is based on quantitative survey data on cognitive styles and socio-demographic characteristics of the interviewees as well as their perception of public value created by a major Swiss financial institution. Our analysis yields three major results: firstly, it confirms the significant influence of cognitive styles on the perception of public value. Hedgehogs tend to perceive public value more strongly than foxes. Secondly, the study confirms the three dimensions of public value: Institutional Performance, Moral Obligation and Political Stability. These have been identified in previous studies in a public sector environment. Our study demonstrates that the concept is also applicable in the private sector context. Thirdly, we show that the impact of cognitive style does not differ across these dimensions. This points to cognitive styles as different ways of processing new information and a corresponding difference in the intensity of value perception. This research helps to bridge the organizational macro view with the micro view of the individual by accounting for factors at the individual level in the context of an organization's public value. The results are of relevance not only to the academic community, but also to practitioners who may use these insights to align organizational strategies and value propositions.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/87115