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Heiko Bergmann
Title
Prof. Dr.
Last Name
Bergmann
First name
Heiko
Email
heiko.bergmann@unisg.ch
ORCID
Phone
+41 71 224 71 33
Homepage
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PublicationHow do mission-driven ventures emerge? An investigation of start-up activities and the achievement of regular sales( 2024-04-19)Drawing on social identity theory, this study investigates in what way the strength of a founder’s Missionary identity affects the relationship between two central activities in the startup process – i.e., discovery and exploitation-related startup activities – and firm emergence. We test our hypotheses using binary logistic regression on a sample of 133 nascent entrepreneurs from a recent longitudinal study. While our results show that discovery-related startup activities are to the benefit of entrepreneurs who identity strongly with a Missionary founder identity, exploitation-related startup activities appear to have a weaker positive impact on firm emergence. We also find indications that founders with a salient Missionary identity are likely to exhibit commitment escalating behavior.Type: conference contribution