Options
Lukas Neumann
Former Member
Last Name
Neumann
First name
Lukas
Phone
+41 71 224 7216
Now showing
1 - 9 of 9
-
PublicationType: journal articleJournal: International Journal of Technology ManagementVolume: Vol 83
-
PublicationBusiness Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Endustry(Elsevier Science, 2017-08)This study investigates business models for frugal innovation (i.e. a specific form of resource-constrained innovation) in the medical device and laboratory equipment industry in the context of emerging markets. Based on original data from five case studies, we investigate how firms can set up value creation and value capturing mechanisms to reach new customer segments in remote rural areas with unprecedented value propositions. With this research, we contribute to the literature on frugal innovation and business models in emerging markets. It is one of the first empirical studies to apply a fine-grained perspective on resource-constrained innovation in emerging markets. In doing so, we focus on its most disruptive form, which is when these innovations entail entirely new applications. We advance and detail the value proposition for frugal innovation in these industries and argue that frugal innovation create new markets. Further, we show how firms set up their value creation and value capturing mechanisms to achieve the frugal value proposition and identify two distinct Research & Development (R&D) strategies for frugal innovation.Type: journal articleJournal: TechnovationVolume: 66-67
Scopus© Citations 121 -
PublicationResource Integration and Value Co-Creation: Evidence from the Energy Sector(International Society for Professional Innovation Management ISPIM, 2017-06-18)Type: conference paper
-
PublicationKnowledge Transfer in the Context of Frugal Innovation(International Society for Professional Innovation Management ISPIM, 2017-06-18)In this paper, we explore knowledge transfer in the context of Frugal Innovation (i.e. a specific form of resource-constraint innovation). Based on original data from 11 case studies, we observe two distinct cluster. Firms in the cluster “Active” are signified by their direct experience in the target market. Companies in the cluster “Non-active” were not physically present in the target market prior to the Frugal initiative. Further, three distinct phases emerged along the value creation process: (a) Market research, (b) Development and (c) Go-to-market. It became evident that firms from the cluster Non-Active are confronted much more with an influx and outflow of knowledge. Transfer in both directions requires significantly more effort. With this research we contribute to the growing body of literature on Frugal Innovation and the emerging middle class. We conclude this study with a discussion of the implications of our findings for management practice and research.Type: conference paper
-
PublicationInsights on Organizational Processes and Structures for Frugal Innovation( 2017)Frugal Innovation are becoming increasingly relevant in academia and among practitioners. Yet, a lot of research in this field is still based on anecdotal evidence and mainly focusses on conceptual aspects or the outcome level (i.e. products or services). In order to deepen gain more insights into the workings of Frugal Innovation this study investigates the organization of processes and structures for Frugal Innovation. For this to be examined this study draws on 11 case studies from Western firms that successfully developed Frugal Innovations for emerging and developing markets. We find that the processes and structures vary depending on whether the firm has already been active in the market prior to the Frugal Innovation initiative. In terms of structure firms tend to leverage synergies within the existing organisational infrastructure wherever possible. When it comes to processes an emphasis is put on processes that accommodate knowledge transfer, greater autonomy and allow input from the outside.Type: conference paper
-
PublicationResource-constrained innovation in Western MNCs: The role of headquarters in achieving low-end disruption and new market creation in emerging economies( 2017)
;Widenmayer, BastianWestern multinationals are increasing their efforts to innovate for resource-constrained customers in emerging markets. Past studies highlight how this unique context influences and shapes the characteristics of products and services developed for these emerging economies. However, extant literature lacks empirical insights on how firms organize for these kinds of innovation. This study employs a multiple case study approach at 12 Western MNCs who developed resource-constrained innovation for emerging and developing markets. Contrary to extant notions in literature, this study finds that the first resource-constrained innovation within a Western MNC is initiated by the HQs and that strategic autonomy in emerging market subsidiaries is no prerequisite for success. The initial target market defined and the operational autonomy assigned by the HQs influence the degree of product novelty achieved. The degree of product novelty has effects on the type of market disruption caused byType: conference paper -
-
PublicationFrugal: Einfach eine intelligente Lösung(Roland Berger GmbH, 2017-08)
;Knapp, OliverZollenkop, MichaelType: newspaper articleJournal: Roland Berger Focus -
PublicationFrugal: Simply a smart solution(Roland Berger GmbH, 2017-08)
;Knapp, OliverZollenkop, MichaelType: newspaper articleJournal: Roland Berger Focus