Options
Michael Kunz
Former Member
Last Name
Kunz
First name
Michael
Now showing
1 - 10 of 16
-
PublicationEinflussfaktoren auf die Nutzung von Cloud-Speicherdiensten(Handelsblatt Fachmedien, 2015)
;Gebauer, LysannType: journal articleJournal: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbfIssue: 3 -
PublicationSometimes You Win, Sometimes You Learn – Success Factors in Reward-Based Crowdfunding(Universitätsverlag Ilmenau, 2016-03-09)
;Englisch, Oliver ;Beck, Jan ;Bretschneider, Ulrich ;Nissen, Volker ;Stelzer, Dirk ;Straßburger, SteffenFischer, DanielCrowdfunding has enabled various entrepreneurs, artists and other individuals and organisations to bring projects to life. Despite all success stories, 63% of all projects initiated on the biggest crowdfunding platform kickstarter.com and 46% of all projects initiated on the biggest German crowdfunding platform startnext.com, do not raise enough money to be realised. This study investigates which factors beyond project quality and personal network impact the success of a crowdfunding campaign. Using data collected from startnext.com, we analyse the impact of six factors on the probability of success and provide practical recommendations for initiators. The six factors we analyse are: inclusion of a video, length of project description, communication with backers, curation by a third party, crowdfunding activity of the project initiator and number of rewards. In particular, we show that the inclusion of a video, an intensive communication with backers via blog posts, a history in supporting projects and the creation of a variety of rewards can significantly increase the likelihood that a project succeeds.Type: conference paperVolume: Bd. 1 -
PublicationCrowdfund your City: Empirische Studie zum Einsatz des Crowdfundings als Finanzierungsinstrument für Städte, Länder und Kommunen( 2016-05-18)
;Ruth, LukasBretschneider, UlrichType: conference paper -
PublicationMinding the Gap - An Expectation-Disconfirmation Approach to Reward-Based Crowdfunding(Association for Information Systems, 2015-05-26)
;Englisch, OliverBretschneider, UlrichThe remarkable growth of crowdfunding has sparked academic interest. By collecting small contributions from a large number of individuals, entrepreneurs, artists and other individuals and organizations can raise considerable amounts of money. Despite the increasing academic interest in this topic, there still appears to be a lack of understanding regarding the factors that determine individuals' intentions to contribute to projects. In this research-in-progress paper, we propose a research model that examines future funding intentions by using Expectation-Disconfirmation Theory (EDT). By applying our research model to reward-based crowdfunding, we intend to shed light on the ways in which previous funding experiences influence future funding intentions. Through the data collected by this study, our research will contribute to the body of literature on reward-based crowdfunding and EDT. It will also provide practical implications for crowdfunding platforms and project initiators, providing them indications for their management of expectations.Type: conference paper -
PublicationShine Bright like a Diamond - Exploring the Effects of Online-Product Presentation on Backing Behavior in Reward-based CrowdfundingCrowdfunding (CF) is gaining much attention in theory and practice. Various platforms have emerged, offering the possibility to raise money from an undefined group of online users. Despite the growing interest, there appears to be little understanding of what influences backers funding behavior as well as their intention to return to a CF-platform. Due to the analogies of e-commerce and reward- based CF, we address this issue by drawing on e-commerce theory, mainly online-product- presentation. It was proven that online-product-presentation is a successful influencing factor on consumer's behavior. Based on this, we aim at developing a theory ingrained research model to analyze and understand the impact of online-product-presentation elements on funding and returning behavior of backers in reward-based CF. Our research is the first empirical attempt to investigate these effects in the context of reward-based CF. Doing so, our research contributes to the body of online-product- presentation theory by applying it into a new context. The results have practical implications for effective product presentations in reward-based CF. It helps crowdfunding intermediaries and individuals to understand the importance of online-product-presentation, and provides them with actionable ad- vice on how to handle them on, among others, platform design and online product promotion.Type: conference paper
-
PublicationIs all that Glitters Gold? Exploring The Effects of Perceived Risk on Backing Behavior in Reward-based Crowdfunding(Association for Information Sytems, 2014-12-15)
;Bretschneider, UlrichCrowdfunding is gaining much attention in theory and practice. Various platforms have emerged, offering different stakeholders the possibility to raise money from an undefined group of online users. Despite the growing interest, there appears to be little understanding of what drives backers to revoke pledged funds. In this research-in- progress paper, we address this issue by drawing on perceived risk theory. Perceived risk is widely recognized as the main source of negative influence on consumers' purchasing behavior in e-commerce. Therefore, we aim at developing a theory ingrained research model that helps to analyze and understand the impact of perceived risks on backers' funding on revocation behavior in reward-based crowdfunding. Doing so, our research contributes to the body of risk theory by applying it into a new context. It helps crowdfunding intermediaries and individuals to understand potentially occurring risks, and provides them with actionable advice on how to handle them.Type: conference paper -
PublicationSuccessfully funded! - Welche Geschäftsmodelle machen crowdfinanzierte Cloud-Startups erfolgreich?(Universität Paderborn, 2014-02-26)
;Kundisch, Dennis ;Suhl, LeenaBeckmann, LarsType: conference paper -
PublicationApplying an Open Innovation Method for identifying Challenges in the Cloud Business EnvironmentThe success of connected life services is strongly related to the success of cloud computing. These enormous data volumes can only be handled economically with cloud-based services. Therefore, cloud computing can be seen as a basic technology for successful connected life services. However, the actual use of cloud-based solutions within the B2B sector is due to existing uncertainties by the customers still limited. Therefore, the research question of the study is: Which challenges do cloud users have and how can these challenges be overcome? To answer this question a workshop was designed applying the lead user method as part of the open Innovation approach to identify challenges of the daily work life and to develop user centered and innovative cloud-based product/ service concepts. A total of 10 lead users have participated in the workshop. All participants are customers of a German small- and medium-sized enterprise (SME), which offers a number of cloud-based services for the business sector. In a first step the participants identified 42 challenges of their daily work life. In a second step the participants, who were separated into three groups, developed solution concepts to overcome selected challenges. To structure the development of the solution concepts the Business Model Canvas has been used. The workshop results show that the lead user method is appropriate to identify the challenges of the daily work life and to elaborate cloud-based solution concepts therefore. The customer Integration in the product/ service development process is suitable to develop user centered and innovative concepts.Type: conference paper
-
PublicationType: conference paper
-
PublicationType: conference paper