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Michael Reinhold
Former Member
36 results
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Item type:Publication, Perspektiven für Face-Recognition im Data-Driven-Marketing(2020); ; Type:journal articleJournal:Marketing Review St. GallenVolume:2020Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)Type:journal articleJournal:Marke 41: Das Neue Journal für MarketingIssue:5 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Grobe Fehler vermeiden und das Minimum erfüllenType:journal articleJournal:Sales Management ReviewIssue:6 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Data-driven Intelligence for SME E-Business : A Marketing and Sales PerspectiveRecommendations systems are coveted intelligence systems in e-business that provide benefits such as automated cross- and upselling. However, they were impractical to adopt in SME contexts characterized by scarce transaction data. Based on an SME case study (dayzzi.com), we demonstrate how SME's can overcome three essential barriers to adopt recommendation systems. Large scale simulation and modelling techniques is the key.Type:journal articleJournal:Marketing Review St. GallenVolume:2014Issue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Dimensionen der Kundenzufriedenheit an PublikumsmessenType:journal articleJournal:Sales Management ReviewIssue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Industriegüter im internationalen Vertrieb. Und das Management dazu(1998); Type:journal articleJournal:INDEXIssue:3/1998