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Michael Reinhold
Former Member
Title
Dr.
Last Name
Reinhold
First name
Michael
Phone
+41 71 224 2889
Homepage
Now showing
1 - 10 of 36
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PublicationType: journal articleJournal: Marketing Review St. GallenVolume: 2020Issue: 1
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PublicationType: journal articleJournal: Marke 41: Das Neue Journal für MarketingIssue: 5
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PublicationType: journal articleJournal: marke41Volume: 2014Issue: 4
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PublicationType: journal articleJournal: Sales Management ReviewIssue: 6
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PublicationData-driven Intelligence for SME E-Business : A Marketing and Sales PerspectiveRecommendations systems are coveted intelligence systems in e-business that provide benefits such as automated cross- and upselling. However, they were impractical to adopt in SME contexts characterized by scarce transaction data. Based on an SME case study (dayzzi.com), we demonstrate how SME's can overcome three essential barriers to adopt recommendation systems. Large scale simulation and modelling techniques is the key.Type: journal articleJournal: Marketing Review St. GallenVolume: 2014Issue: 4
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PublicationType: journal articleJournal: Sales Management ReviewIssue: 4
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PublicationType: journal articleJournal: Absatzwirtschaft OnlineIssue: 8
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PublicationType: journal articleJournal: New ManagementIssue: 10
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PublicationType: journal articleJournal: absatzwirtschaftVolume: 1999Issue: 8
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PublicationType: journal articleJournal: INDEXIssue: 3/1998