Now showing 1 - 2 of 2
  • Publication
    New Business Models Through Collaborative Idea Generation
    (World Scientific Publ., 2011-12-01) ;
    Hoffmann, Friederike
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    Generating novel and sustainable business model ideas is a crucial yet challenging innovation task. A growing body of literature shows that artefacts, such as visual templates, objects and sketches, can enhance team collaboration and creativity in innovation activities. Drawing on literature from diverse fields we propose a model that aims to explain how artefacts can affect the team processes in developing new business model ideas, positing that they have an impact on creativity and collaboration. We report the results of an illustrative experimental study comparing the team processes of managers working on a business model innovation task. Teams were supported by different types of artefacts (a business model template; physical objects with sketching; or PowerPoint). The results indicate that using the template significantly increases perceived collaboration and decreases perceived creativity, hence showing that artefacts can have the power to shape team work for innovation tasks.
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    Scopus© Citations 116
  • Publication
    Business Model Ideation : An Experimental Approach for the Evaluation of Team-based Methods
    (European School of Management, 2012-06-06)
    Hoffmann, Friederike
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    ;
    Developing new business model ideas is a complex, ill-defined innovation task and among the core challenges for existing firms aiming to achieve sustainable success. Neither business model nor idea generation research has yet fully examined suitable methods to generate business model innovation ideas. We have conducted a comprehensive literature review and develop a model to examine the effectiveness of different methods for the generation of business model ideas. The model comprises both objective and subjective effectiveness measures. In a first empirical application of the model in an experimental setting, we have compared the effectiveness of the business model innovation canvas, collaborative sketching, and brainstorming to generate novel business model ideas. The initial results suggest that the model is suitable for comparing different methods: it discerns key indicators of effectiveness, important tradeoffs between quantity and quality of ideas, and between satisfaction and the ability to select the best idea.
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