Options
Stephan Sachse
Former Member
Last Name
Sachse
First name
Stephan
Phone
+41 71 224 3800
Homepage
Google Scholar
Now showing
1 - 2 of 2
-
PublicationTowards customer-oriented electronic markets : A survey among digital natives in the financial industryThe financial industry is in midst of a fundamental transformation. Changes in customer behavior and the impact of information technology are believed to change the financial industry from hierarchical to market-based structures. Although electronic markets in the financial services industry are well known in B2B processes such as e.g. stock exchanges, only little research has been undertaken This research indicates in a survey among digital natives that the use of electronic and mobile channels, cross-channel management, multi-vendor integration, online social networks and non-banks as service providers are becoming much more relevant in the future and thus support the hypothesis of a shift towards a more customer-oriented B2C electronic market model in the financial industry.
-
PublicationType: book sectionVolume: 14., komplett überarb. und aktualisierte Aufl.