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  • Publication
    Too much of a good thing? How Big Data changes managerial decision making
    (Society for Judgment and Decision Making (SJDM), Annual Conference, 2015-11-22) ; ;
    The increasing digitalization of business processes generates massive amounts of available data sources. Having triggered great enthusiasm among practitioners and researchers alike, without doubt, these developments are of particular relevance and impact. Whereas organizations aim to generate actionable insights from Big Data, researchers want to better understand human decision processes and develop increasingly sophisticated analytical models. Surprisingly, potential negative consequences of Big Data are widely unexplored. Addressing this research gap, this project examines whether Big Data may inhibit managers' creative and intuitive thoughts, thereby limiting an organization's innovativeness. Finally, psychological mechanisms and ways to counteract these detrimental effects are investigated.