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You-Cheong Lee
Getrieben oder Gestalter in Marketing und Vertrieb?
Individual Level Strategic Purchasing - Its Conceptualization, Antecedents and Performance Outcomes
Ready to Pitch? : How Salespeople Engagement In Tenders Affects Vendors' Relational and Transactional Attractiveness
Achieving Cross-Selling Effectiveness in Business-to-Business Markets
Herausforderungen und Stellhebel für die erfolgreiche Betreuung von Kleinkunden
Management and Mismanagement of SME Accounts in Business-to-Business Markets
Sales Excellence Development
Global Sales - zentrale Eingriffe im internationalen Vertrieb
Management and Mismanagement of Small Accounts in Business-to-Business Markets