Moritz Loock
Title
Prof. Dr.
Last Name
Loock
First name
Moritz
Email
moritz.loock@unisg.ch
Phone
+41 71 224 2586
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Item type:Publication, Understanding the Value of Business Models for Renewable Energy : Empirical Evidence from Choice Experiments with InvestorsThe diffusion of renewable energy requires capital. But it is difficult to evaluate renewable energy investments as the renewable energy sector is an entrepreneurial industry (e.g. coined by technological, political and market uncertainty). Thus, traditional evaluation of investment choices is difficult to apply. From preliminary research and interviews with practitioners we assume business models would help to evaluate investment decisions. The business model approach provides a robust qualitative framework and is suitable to evaluate firm potential. To contribute to only limited research in that area we ask: In what business models do top investment managers for renewable energy prefer to invest? We report from choice experiments with top investment managers for renewable energy with important implications for renewable energy managers and research.Type:conference paper