Peter Maas

Title

Prof. em. Dr.

Last Name

Maas

First name

Peter

Email

peter.maas@unisg.ch

ORCID

0000-0002-7408-6412

Web Site

http://www.ivw.unisg.ch/pm

https://www.youtube.com/watch?v=1IhO3403TPc

https://youtu.be/vkNQdqO_x8o

https://www.youtube.com/watch?v=3oZ1g5hrxKM

https://youtu.be/ky-kcdyoepi

LinkedIn

https://www.linkedin.com/in/peter-maas-4055a915/

Now showing 1 - 2 of 2

Some of the metrics are blocked by your
consent settings
The Effectiveness of Segmentation Strategies: A Dynamic Capabilities Framework
(SMS, 2009-10-13)
Maas, Peter
;
Schulze-Lammers, Daniel
Type:conference paper
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/75446
Some of the metrics are blocked by your
consent settings
Antecedents and Consequences of Effective Market Segmentation Strategies: An Explorative Case Study
(University of Leeds, 2009-07-07)
Schulze-Lammers, Daniel
;
Maas, Peter
Type:conference paper
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/75800