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Gerald Häubl
Former Member
Title
Prof. Ph.D.
Last Name
Häubl
First name
Gerald
Email
gerald.haeubl@unisg.ch
Phone
+41 71 224 2170
11 results
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Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Product Gamification(Association for Consumer Research, 2015-05-28); ; ; ; Cotte, JuneEvidence from a combination of five laboratory and field experiments shows that construing part of the shopping process as a game that one must complete successfully to "unlock" an object (such as a product, feature, or offer) increases consumer preference for that object relative to a non-gamified shopping process.Type:conference paperVolume:42 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Boosting Innovation Adoption Through Gamified Information Release(Association for Consumer Research, 2015-06-20); ; ; Evidence from three experiments shows that construing the release of information about product innovations in part as games that consumers must complete successfully increases innovation adoption relative to the unrestricted release of the same information. This effect is sequentially mediated by the state of playfulness via an increased curiosity.Type:conference paperVolume:Vol. 11 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Now I'm Curious! Boosting Innovation Adoption Through Gamified Information Release(Association for Consumer Research, 2015-10-02); ; ; Evidence from four experiments shows that construing the presentation of information about innovations in part as a game increases innovation adoption relative to the unrestricted presentation of the same information. This effect is sequentially mediated by the state of playfulness via an increased curiosity.Type:conference paperVolume:Vol. 43 - Some of the metrics are blocked by yourconsent settings
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