Optimizing CRM: Customer-Focused Capabilities in a Path-Dependent Organizational Setting
Type
conference paper
Date Issued
2007-06-29
Author(s)
Language
English
Keywords
Customer Relationship Management
Capabilities
HSG Classification
not classified
Refereed
No
Event Title
28th INFORMS Marketing Science Conference 2007
Event Location
Singapore
Event Date
28.-30.06.2007
Subject(s)
Division(s)
Eprints ID
38754