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The New Role of Regional Management

ISBN
978-0-230-53875-7
Type
book
Date Issued
2010
Author(s)
Ambos, Björn  
;
Schlegelmilch, Bodo
DOI
10.1057/9780230273870
Abstract
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Language
English
Publisher
Palgrave Macmillan UK
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/97034
Subject(s)

business studies

Division(s)

IFB - Institute of Ma...

Eprints ID
256266
Support
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