The Revolution of Brick-and-Mortar-Retail: Pop-up Stores - a Taxonomy

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
;
Jud, Bianca Viola
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
1
Start page
60
End page
68
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
255322
File(s)
Thumbnail Image
Name

Schüller & Jud 2018 - The Revolution of Brick-and-Mortar-Retail Pop-up Stores – a Taxonomy.pdf

Size

444.97 KB

Format

Adobe PDF

Checksum (MD5)

ef96f32df13d0e9e7f3291be395b5e99