Understanding Colour Impact on Warning Messages: Evidence from US and India
ISBN
978-1-4503-4082-3
Type
conference paper
Date Issued
2016
Author(s)
Editor(s)
Jofish, Kaye
Abstract
The objective of this work in progress is to understand how colour affects users' decision-making processes in the context of warning banner messages. So far, little research has examined this complex process wherein the psychology of colour can play an important role in the relationship between the warning message and the user's decision-making process. More precisely, we intend to understand how different colors (black, blue, yellow, red, green, white) influence users' attention in two different cultural settings (US and India). We conducted online experiments and evaluated user actual behaviours through survival techniques. Our work aims to offer important new insights on the role of colour in the human-warning interaction across different cultures.
Language
English
HSG Classification
contribution to scientific community
Book title
Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Publisher
ACM
Publisher place
New York
Start page
2954
End page
2960
Event Title
The 34th Annual CHI Conference on Human Factors in Computing Systems
Event Location
Las Vegas
Event Date
07.-12.05.2016
Official URL
Subject(s)
Division(s)
Eprints ID
248365