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Details

Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel

Series
Fachbericht für Marketing
ISSN
3908545941
Type
working paper
Date Issued
2005
Author(s)
Koehler, Sven
;
Tomczak, Torsten  
;
Rumler, Andrea
;
Reinecke, Sven  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Number
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85637
Subject(s)

business studies

Division(s)

IMC – Institute for M...

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
34683
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