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  4. How to convert digital offerings into revenue enhancement –
    Conceptualizing business model dynamics through explorative case studies
Details

How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies

Journal
Industrial Marketing Management
ISSN
0019-8501
Type
journal article
Date Issued
2020-10-22
Author(s)
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
;
Lamprecht, Claudio  
;
Parida, Vinit
;
Witell, Lars
;
Wortmann, Felix  
DOI
10.1016/j.indmarman.2020.10.006
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111669
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

IWI - Institute of In...

Eprints ID
261317
File(s)
Thumbnail Image
Name

1-s2.0-S0019850120308701-main.pdf

Size

1.27 MB

Format

Adobe PDF

Checksum (MD5)

cc66f4d97ae1dbcac92d7fd296ac37ac

Support
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