Impact of Social CRM Technology Use on Performance : An Organizational Perspective
Type
conference paper
Date Issued
2014-04-28
Author(s)
Research Team
IWI5
Abstract
This research conceptualizes constructs of Social CRM Technology Use and develops Social CRM Performance constructs in order to test their interactive impact empirically.
Funding(s)
Language
English
Keywords
Social CRM
Social CRM Measurement
Social CRM Technology Use
Social CRM Performance
Social CRM Impact
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Doctoral Consortium on Enterprise Information Systems - DCEIS 2014
Start page
3
End page
8
Pages
6
Event Title
16th International Conference on Enterprise Information Systems (ICEIS)
Event Location
Lissabon
Event Date
27.-30.04.2014
Subject(s)
Division(s)
Eprints ID
230510