Email: from hero to zero - the beginning of the end?
Journal
Journal of Information Technology Teaching Cases
ISSN-Digital
2043-8869
Type
journal article
Date Issued
2015-11-01
Author(s)
Research Team
IWI3
Abstract
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for the company. The global information services giant would become a ‘zero’ email company with the objective of eradicating internal email use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organization where 76,000 employees switched to a new mode of collaboration. The approach of how to become a zero email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organizational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organizational scale.
Language
English
Keywords
social collaboration
email
zero email
enterprise social network
blueKiwi
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Palgrave Macmillan
Publisher place
Basingstoke
Volume
5
Number
2
Start page
84
End page
91
Pages
19
Subject(s)
Eprints ID
243832