Management von Kundenbeziehungen

ISBN
978-3000209048
Type
book section
Date Issued
2007
Author(s)
;
Walter, Verena
;
Arndt, Oliver
Editor(s)
Schwarz, Torsten
Language
German
Keywords
Customer Relationship Management
eCRM
Neue Medien
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Leitfaden Online Marketing
Publisher
marketingBÖRSE
Publisher place
Waghäusel
Start page
501
End page
512
Pages
12
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
40433