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Management von Kundenbeziehungen
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Management von Kundenbeziehungen
ISBN
978-3000209048
Type
book section
Date Issued
2007
Author(s)
Schögel, Marcus
Walter, Verena
Arndt, Oliver
Editor(s)
Schwarz, Torsten
Language
German
Keywords
Customer Relationship Management
eCRM
Neue Medien
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Leitfaden Online Marketing
Publisher
marketingBÖRSE
Publisher place
Waghäusel
Start page
501
End page
512
Pages
12
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82011
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
40433