Ist Customer Relationship Management "besseres" Marketing?

ISBN
3-85743-714-6
Type
book section
Date Issued
2003
Author(s)
Finsterwalder, Joerg
;
Editor(s)
Stadelmann, Martin
Wolter, Sven
Language
German
HSG Classification
not classified
Refereed
No
Book title
Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Publisher
Verlag Industrielle Organisation
Publisher place
Zürich
Start page
29
End page
43
Pages
15
URL
Subject(s)

other research area

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42427
File(s)
Thumbnail Image

open.access

Name

Ist Customer Relationship Management besseres Marketing.pdf

Size

756.58 KB

Format

Adobe PDF

Checksum (MD5)

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