Micro/Blogs and Glocalisation : Transcultural Communication in China's New Mediasphere
Type
conference paper
Date Issued
2014-09-02
Author(s)
Abstract
This paper explores the role of the internet and social media in changing perceptions of China within China and abroad by focusing on transcultural communication in China's new cybersphere during the era of globalisation. As China is catapulted towards its new status as the new superpower, a new generation of urban citizens communicates its dreams and aspirations for the post-socialist society and a both globalising and localising future. This project investigates the rhetoric of transcultural communication (goutong ??, jiaoliu ??) to find out how the new artists and writers critique contemporary Chinese society using the new digital media, in particular Web 2.0. Analysis focuses on three case studies: a) novelist-cum-blogger Han Han; b) Internet author Anni baobei (Annie Baby); and c) the ‘Utopian Team' artistic duo He Hai and Deng Dafei. They share a social concern with the experiences of a new urban generation during China's consumer revolution. This research analyses the three main themes of the ‘glocalising' (globalising/ localising) cityscape, the transcultural travel of trends, and the new urban dreams and nightmares within the cultural and socio-political contexts to shed new light on cultural production in the cybersphere as a social and political barometer.
Language
English
Keywords
China
media
blogs
transcultural communication
Han Han
Anni Baobei
Utopian Team
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed
No
Book title
Proceedings of the China's Media Go Global Conference at the Tsinghua University School of Journalism and Communication, Beijing
Publisher
Tsinghua University School of Journalism and Communication, Beijing
Publisher place
Beijing
Event Title
China's Media Go Global
Event Location
Tsinghua University School of Journalism and Communication, Beijing
Event Date
02.-03.09.2014
Subject(s)
Division(s)
Eprints ID
236481
File(s)![Thumbnail Image]()
Name
2014 BERG China Media Go Global conference.pdf
Size
267.11 KB
Format
Adobe PDF
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