Kommunikation als zentraler Erfolgsfaktor der strategischen Markenführung
Journal
Thexis
ISSN
0254-9697
Type
journal article
Date Issued
1992
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Volume
6.1992
Start page
18
End page
22
Pages
5
Subject(s)
Eprints ID
35117