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Could I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads
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Could I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads
Type
conference paper
Date Issued
2009-05-26
Author(s)
Henkel, Sven
Wentzel, Daniel
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
EMAC Conference Proceeding, The European Marketing Academy
Start page
5
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76077
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
54062