Die Markenarchitektur wird immer wichtiger

ISBN
978-3-658-00366-1
Type
book section
Date Issued
2012
Author(s)
Editor(s)
Schüür-Langkau, Anja
DOI
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Media- und Marketingstrategien in digitalen Zeiten
Publisher
Springer Gabler
Publisher place
Wiesbaden
Start page
54
End page
57
Pages
4
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
218633
File(s)
Thumbnail Image
Name

MediaMarketing_Inhaltsverzeichnis.pdf

Size

317.33 KB

Format

Adobe PDF

Checksum (MD5)

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