Consumers' Emotional and Behavioral Reactions to Personalized Product Recommendations Through Mobile Apps
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2015-10-02
Author(s)
Abstract (De)
We analyze how mobile apps influence the effects of personalized product recommendations on different outcomes. Personalization elicits stronger positive emotions if communicated through mobile apps (vs. e-mail newsletters). Moreover, the personalization of product recommendations and the use of mobile apps increase customer inspiration and purchase intentions for the recommended product.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
NA - Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MN
Volume
Vol. 43
Start page
n.a.
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2015
Event Location
New Orleans
Event Date
01.-04.10.2015
Subject(s)
Division(s)
Eprints ID
244386