Managing the Metaverse: The implications of augmented and virtual reality for management research
Type
conference contribution
Date Issued
2023-08-05
Author(s)
Abhishek Nagaraj
;
;
Phanish Puranam
;
Tianyu He
;
Prithwiraj Choudhury
;
Christopher Tucci
Abstract
The metaverse is a proposed concept that involves digitally-enhanced immersive worlds facilitated by the use of virtual and augmented reality headsets. While the metaverse and supporting technologies are predicted to have a meaningful impact, important questions remain about their viability, technological feasibility, and ethical, legal, and moral implications. For management scholars, these trends foreshadow conceptual and methodological opportunities. What are the business implications of a successful metaverse? What new research questions do they pose? And what are its implications for the research process itself? This panel symposium aims to promote conversations across different sub-fields of the Academy to identify emerging opportunities and challenges in this area. We bring together a group of leading scholars to exchange their insights on topics such as (i) the economics of the metaverse, (ii) organizations in the metaverse, (iii) VR and group creativity, and (iv) VR-mediated remote work. We hope to set a theoretical foundation to understand changes wrought by newly emerging immersive technologies so that business and government leaders can best steer its development and end users and managers can best harness its capabilities.
Event Title
Academy of Management Annual Conference
Event Location
Boston
Subject(s)