Multi-Channel Strategies in a Global Environment
Type
conference paper
Date Issued
2002-06-26
Author(s)
Language
English
Keywords
retailing
International Channel Management Track
HSG Classification
contribution to scientific community
Refereed
No
Book title
Proceedings of the 2002 Multicultural Marketing Conference of the Academy of Marketing Science
Event Title
Academy of Marketing Science (AMS) Multicultural Marketing Conference 2002
Event Location
Valencia, Spain
Event Date
26.-29.06.2002
Subject(s)
Division(s)
Eprints ID
34742