Segmenting the senior travel market by means of travel motivation - Isnights from a mature market (Switzerland)
ISBN
9781921291333
Type
conference paper
Date Issued
2008-02-13
Author(s)
Abstract
The paper reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by RETRO TRAVELLERS, which incor-porate many characteristics of the previous two but differentiate themselves in terms of educa-tion as well professional positions.
Funding(s)
Language
English
Keywords
Senior Travel Market
Segmentation
Travel Motivation
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
CAUTHE 2008 : "where the 'bloody hell' are we?"
Publisher
Griffith University
Publisher place
Gold Coast
Event Title
18th International Research Conference Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference
Event Location
Gold Coast, Queensland
Event Date
11.-14.02.2008
Subject(s)
Division(s)
Eprints ID
43436